A recent industry survey was conducted with 465 business people inNew York, Chicago, Los Angeles and Philadelphia. Participants were asked questions regarding promotional products they had received.
The purpose of the interview was to understand how advertising specialties influence end-user’s purchasing decisions; to determine the number of impressions of popular advertising specialties items; and to analyze the Cost Per Impression (CPI) of advertising specialties compared with other popular advertising media.
Advertising specialties can be some of the most affordable marketing tools you can purchase, providing some of the greatest returns on your investments. We think the numbers below speak for themselves, but we would also love to speak with you about them! Give us a call at 616-458-1260 to find out how we can team up to put your advertising dollars to work for you!
Instant Recall – More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they had received.
Very Impressionable – 42% of respondents had a MORE favorable impression of an advertiser after receiving the item; and nearly a quarter said they are MORE likely to do business with the advertiser based on the items that they received.
It’s all business – Most respondents (62%) have done business with the advertiser after receiving the promotional product.
Pens are in – Writing instruments are the most recalled advertising specialty items, followed by shirts, caps and bags.
User-friendly – The majority (81%) of promotional products were kept because they were considered useful.
Staying Power – More than three quarters of respondents have had their items for more than 6 months.
Bag it! – Bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month!
Most Impressive – The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.