Launch Support/POP

Product Launch support material, point of purchase displays, product promotionsWe provide retail point-of-purchase launch support for regional and national brands!

Successful product launches accomplish three important tasks: they create awareness of the new product; they convey an understanding of what it does, and they convince the audience of its superiority. Poor launch support can often result in products that also perform poorly.

This particular program promotes successful product launches of over-the-counter pharmaceuticals at large chain stores throughout the U.S.  For the most recent product launch, Marketing Tools Inc. designed, produced and distributed more than 500,000 pieces to Walgreens, CVS and Kmart, to name a few.